Our Creative Directors
Lionel Staub
Marlon Lionel is an AI Creative Director in Zurich. A background in film, photography, sound and graphic design gives him a sharp eye for composition, mood and story — treating AI as a tool, not the whole process. His work across fashion, sport, music and commercial campaigns favors emotional impact and quiet tension over spectacle. Clients include DB Journey, Alibaba and Wonder Studios.
Mamad Hormatipour
Marcus Achtnicht
AI Director and cinephile Marcus builds commercials on one rule: they must be fun, entertaining, and completely unskippable. Drawing on a career in marketing, he directs high-end, AI-driven campaigns for clients ranging from scrappy startups to Fortune 500 brands.
AI Mamad Hormatipour is the founder and Creative Director of Zazen Studio, and head of Zazen Design & Production — built on 20+ years of production experience. He has created work for Coca-Cola, Panasonic, H&M and Carlsberg.
Antun is an AI creative director and educator at GenHQ, the world's largest AI creative community. With 3 years leading global gaming marketing across 40+ countries and brand work for Samsung, HONOR, AXE, T-Mobile and the EU, he now directs AI-powered commercials and visual stories — and is making his first AI short film.
Victor Bok
Victor Bok is an Academy Award-winning VFX artist and AI Director with 10+ years crafting cinematic visuals for film and television. Blending high-end VFX, CGI and generative AI into seamless imagery, his credits include Dune: Part Two, Mickey 17, Glass Onion and For All Mankind.