Directors — Zazen Studio

Siri Chakhabi

Siri is a Saudi director and AI artist with five years in commercials and television. His films are held to the standard of commercial production, not of other AI work.

Mamad Hormatipour

Marcus Achtnicht

AI Director and cinephile Marcus builds commercials on one rule: they must be fun, entertaining, and completely unskippable. Drawing on a career in marketing, he directs high-end, AI-driven campaigns for clients ranging from scrappy startups to Fortune 500 brands.

AI Mamad Hormatipour is the founder and Creative Director of Zazen Studio, and head of Zazen Design & Production — built on 20+ years of production experience. He has created work for Coca-Cola, Panasonic, H&M and Carlsberg.

Antun Augustović

Antun is an AI creative director and educator at GenHQ, the world's largest AI creative community. With 3 years leading global gaming marketing across 40+ countries and brand work for Samsung, HONOR, AXE, T-Mobile and the EU, he now directs AI-powered commercials and visual stories — and is making his first AI short film.

Santiago Alvarez

Santiago is a self-taught storyteller who directs the entire pipeline himself — brief, script, images, video generation and final edit. Working across spec ads, brand films and short-form, he builds each project its own look. His specialty: immersion — making viewers feel inside the story, not just watching it.

Victor Bok

Victor Bok is an Academy Award-winning VFX artist and AI Director with 10+ years crafting cinematic visuals for film and television. Blending high-end VFX, CGI and generative AI into seamless imagery, his credits include Dune: Part Two, Mickey 17, Glass Onion and For All Mankind.

Lionel is an AI Creative Director in Zurich. A background in film, photography, sound and graphic design gives him a sharp eye for composition, mood and story — treating AI as a tool, not the whole process. His work across fashion, sport, music and commercial campaigns favors emotional impact and quiet tension over spectacle. Clients include DB Journey, Alibaba and Wonder Studios.