Speaker / AI and storytelling
Mamad
Mamad
Hormatipour
Director, creative director and AI filmmaker with 20+ years behind the camera. I show companies how AI turns a small budget into a story people remember.

The lecture
AI is an
enabler for storytelling
Things that used to be very expensive can now be made for a fraction of the price. But the real shift is bigger than cost: companies without big budgets can finally create something that stands out, and tell the story they have always had.
- From expensive to possibleHow AI cuts the cost of film, images and sound, and what that budget can do instead.
- Small budget, big storyHow an organization without big money can create something remarkable and stand out.
- Your company's storyHow to find the story worth telling, and how to tell it with AI.
- The tools that matter nowThe most relevant image and video models right now, what they cost, and where not to waste money.
- The lawThe EU AI Act transparency rules that apply from 2 August 2026: what you must label, and when.
It is not
AI or film.
It is
AI and film.
Who is Mamad
A speaker who makes the work
I do not talk about AI from the outside. I use it every day to make films for real clients, and I have stood on stage for years before that.
- Naprapath and founderStarted Kistakliniken, one of Sweden's five largest wellness clinics.
- NLP lecturerLectured on neuro linguistic programming at Statistics Sweden (SCB) and in open lectures.
- EntrepreneurBuilt Flexibla Människor, a sales staffing company with over 100 employees at its peak.
- FilmmakerRetrained in film in Malaysia. Today runs Zazen Design & Production and the AI studio Zazen Studio.
- EducatorTeaches AI filmmaking, trained Fastighetsägarna in photography, and hosts the podcast Kreativa Människor.
Trusted by
Brands we have made films for
Coca-Cola
Hitachi Energy
Telenor
Axfood
Orkla
Carglass
Taxi Stockholm
Rädda Barnen
S:t Eriks Ögonsjukhus
Piab
DeLaval
Panasonic
Carlsberg
Puprime
Vero
Book Mamad
Book a lecture
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